Evaluation

http://www.mediaheaven.co.uk/digipak.htm
By looking through different examples of Digi-paks and finding information about them we found that each seemed to show a degree of a theme. They showed that colour schemes, images or logos were used on both the packaging and the CD itself, therefore we decided that we should follow this convention for our CD Cover and Magazine Advert. This led us onto trying different images, and themes for the Cover and then linking this into an Advert to show that they themselves are linked and one is promoting the other. We also used a focus group to gain audience feedback regarding the ideas that we had come up with, this audience feedback was very helpful regarding the simplicity that they thought these products should have. They helped us to realise that the Advert had to be eye-catching and interesting without confusing the reader about what it is actually about. This obviously led us onto the final arrow designs for both CD cover and Advert as we felt that they were interesting and eye-catching yet simple.

Before we started to produce our music video we each did research on the genre and type of video we were starting to think about. Through this research I feel we have integrated several of the conventions that we found into our own final product. For example, by watching previous videos by our chosen artist:
,

http://www.youtube.com/watch?v=WDQ2trtbSKA&feature=channel,

As well as more general artists:

We were able to see the recurring convention of including both performance footage and narrative footage in the same video. These videos helped me to familiarise myself with the conventions of this type of music video, like having narrative intercut with performance, having the singer have a role in the narrative, having the narrative include a couple in some kind of trouble etc. These conventions are especially apparent in the videos that I watched from Jimmy Eat World, they all seem to follow a very similar structure. They each have performance and narrative footage inter-cut, and more often than not the lead singer is also one of the characters in the story. This band also includes a small bit of footage before and sometimes after the video possibly to give the viewer/audience some of the context to the narrative that is included.
After researching music videos a brief treatment was written, this treatment helped us to order any specific events that we wanted in either the performance or the narrative side of the video. It also helped to highlight any major problems within the preliminary outline and allow us time to correct and change these issues before shooting. The main issue that the treatment highlighted was the amount of performance and narrative footage would work best for the track, eventually after re-drafting the treatment we arrived at having much less narrative intercut with the performance, but also including small introductory and ending shots that linked to the narrative.
When creating the CD ‘Digi-pak’ cover and Magazine advert for the Artist’s ‘Album’ again we researched these in order to highlight any similarities that were shown throughout the different examples.